When most individuals think of Tourism, they overlook the practicalities behind the product readiness. On Friday, 27th of January 2023. PMP GERM GUARD held their first strategic planning session. It focused on the importance of tourism brands creating value beyond the product. The highlights included how the PMP can position itself into paving a way for youth development and social entrepreneurship as well as opening a knowledge contribution space for Tourism SMMEs which Konvenient Magazine drive conversion.

The establishment of a national strategy for an inclusive tourist sector has shown to be successful when working with young people, who are creative millennials, and has a stronger impact. In order to infuse business development with new strategic perspectives on development and improvement by providing platforms for youth capacity building, businesses are integrating innovative platforms and possibilities into their operations. In any case, businesses are changing, and operational platforms are growing to support strategies that launch initiatives aimed at expanding market prospects.

The tourism sector does implement influential opportunities for youth development and this is through businesses that act as intermediaries between tourism and the private sector. To further discuss tourism on a broader landscape, as a part of its marketing strategy, PMP GERM GUARD acts as a catalyst to provide product knowledge in the society. To build momentum on this regard, the success factors broadly provide planning and decision-making information for projects. Key engagements are coordinated, while critical discussions are facilitated with the objective of easing

these projects through conceptualization into design and ultimate implementation. The establishment of partnerships within the private sector organization is central in generating youthful and creative engagement. The partnerships within the PMP GERM GUARD are informative in distributing knowledge of their products while extending its arm to the art of tourism, thus contributing to social entrepreneurship. While organizations create a process by which entrepreneurs get an opportunity to address socio-economic issues. The hope is that the explored business idea(s) have a positive impact on the society and all over the world entirely.

As PMP GERM GUARD observes all necessary safety protocols to prevent the spread of the COVID-19 and other related pandemics that occur across the globe. To safeguard people and ensure their safety always, the products within the business such as its travel kit and sanitizer are in compliance with the safety precautions.

In this regard, partnerships are branched out for the benefit of the business, other businesses and the Tourism industry itself. Entrepreneurs make use of the products within PMP GERM GUARD with full knowledge of what they will benefit their businesses, including their families. While being reminded that the Tourism industry is a very vast, but intricate sector. It is a distinct field of activity which in turn is an actual component of economic and social life that offers multiple opportunities for the development of businesses. The tourism sector is indeed capital intensive but also highly competitive. In this context, the connection between social entrepreneurship and tourism takes account into the economic development of tourist areas.

The aim is to create sustainability within businesses by enlarging the capacity of and willingness of enterprise to develop and organizes businesses to manage both its risks and profits. Tourism is aimed to analyze the various behaviors of entrepreneurs consistent with the existence of constraint regarding business and entrepreneurial limitations. The competitive boost within this sector leads to increased productivity and economic development. Conclusively, this is the direction in which PMP GERM GUARD is heading in increasing opportunities in the Tourism sector creatively and effortlessly, without ceasing.

THEY DO IT FOR THE MONEY, WE DO IT FOR THE PEOPLE.

Need Travel Essentials? visit: www.pmpgermguard.co.za

Article by: Kagiso E Ngwenya & Ashley Ndliwayo