Maleka Anthony Legodi, a native of Ga-Mashashane and a resident of Katlehong, has dedicated himself to the art of making individuals look truly remarkable. His passion lies in not only enhancing people's images but also empowering them to exude confidence. Legodi's mission revolves around kindling a sense of self-awareness and motivating individuals to embrace their true selves. It involves equipping them with the tools to accentuate their natural beauty and express a style that instills a sense of power and confidence—a feeling of being unstoppable.
The journey of Shoma Diatla commenced in 2019 when Legodi delved into bead making, initially crafting necklaces and bracelets due to the pressing issue of unemployment. Over time, this hobby evolved into a profitable venture. The name Shoma Diatla, meaning "working hands," was inspired by the labor-intensive process of bead making—the sweat, challenges, and the realization that hard work is essential to earning a livelihood.
Shoma Diatla sets itself apart through its personalized approach, excellent customer care, and a one-on-one customer engagement strategy. Clients often attest to the exceptional customer service, emphasizing the meticulous follow-up on orders to ensure timely delivery. Shoma is more than a brand; it's a movement that celebrates individuality and embraces the fabulous uniqueness of each person. The focus on quality and style is evident in the careful selection of collections.
Despite facing challenges in securing funds, Shoma Diatla perseveres, seeking alternative income sources to sustain and expand the business. Leveraging technology, Legodi has automated various tasks, such as scheduling social media posts, allowing for more efficient management of the online business. With a background in IT, Legodi utilizes his skills to maintain the online store and streamline operational tasks.
In the pursuit of collaboration and increased visibility, Shoma Diatla aspires to work with influencers and brands that align with its values. Notable choices include Maleboo, a proud Pedi rapper, and Black Motion, representing the African sound, both embodying the fabulous ethos that Shoma Diatla embraces.
Reflecting on business highlights, Shoma Diatla takes pride in collaborations with personalities such as Dressed Robot Boii, Sir Jovial, Miss Mamelodi Sundown’s 2020, and Tshepo Kgatsotsoe, the Supervising editor of Bomb Production, who showcased Shoma Diatla's accessories at the SAFTAS 2022. The brand has also gained recognition from Mahlatse Moropo, a Skeem Sam star.
Looking ahead, Shoma Diatla remains tight-lipped about future plans, encouraging the public to stay tuned to their Facebook page, Instagram, and website. However, a subtle hint reveals that a kiddie's range is in the pipeline, promising to make the little ones equally fabulous.