Allow us to re-introduce you to the incredible journey of Sesethu Gqomo Seyibokwe, a true visionary who was born and raised in the vivacious town of Khayelitsha, Uitenhage. Now, she resides in the beautiful neighbourhood of Walmer Heights alongside her supportive husband. It is within the captivating realm of Events, Media, and Communications that Sesethu finds her true passion and fulfilment.
To her, this dynamic world is an ever-changing landscape where each day brings new challenges and exciting opportunities for growth. Through her extensive experience, spanning across diverse industries such as Legal Firms, Broadcast Agencies, and Big Events, Sesethu has come to realize that this field is a thrilling playground for continuous learning and innovation.
Tell us about the brand: “SG Comms, short for Sesethu Gqomo Communications, is a thriving through-the-line PR & Digital Communications Agency, serving global agencies, government and development hubs, and businesses. Our extensive range of services includes PR & Communications, Social and Digital Marketing Management, Training and Workshops, Copywriting, and Brand Development. With proficiency and vast experience across industries like Broadcast, FMCG, Development, and Education, SG Comms boasts offices in Gqeberha and a sister agency in Cape Town”.
As the driving force behind SG Comms, Sesethu has experienced remarkable personal growth, fuelled by the constant demand for learning and developing new skills. The art of managing a team, tackling challenges through problem-solving, making strategic decisions, and staying ahead of market trends have become her second nature. This journey has instilled in her the invaluable qualities of resilience, confidence, and adaptability, all of which are pivotal for success in the competitive business world.
For Sesethu, building meaningful relationships is not just a strategy but an essential aspect of SG Comms' ethos. She believes in fostering genuine connections with fellow entrepreneurs, mentors, industry experts, and potential partners, recognizing the power of collaboration and support in achieving mutual growth. This dedication to trustworthiness and reliability serves as the foundation of her business relationships, attracting loyal customers and potential investors alike.
The journey of SG Comms has been nothing short of awe-inspiring. Surviving the pandemic and celebrating its 6th year in business fills Sesethu with immense pride. The recognition of being nominated for the NMB Business Awards is a testament to the dedication and hard work of the SG Comms team. Over the years, the agency has had the privilege of collaborating with both emerging and blue-chip companies, which has granted them valuable exposure and insights.
Please tell us about IMBOKODO, your most remarkable project: “So ‘IMBOKODO’ is our main impactful event amongst others. The event is driven by a mission to empower every woman in South Africa. Our aim was to pioneer new modes of engagement, empowering women to assert themselves and determine their destinies in the face of societal challenges. While the pandemic posed additional obstacles, we persevered to come to the aid of our society and combat the accelerated loss it endured”.
What can the audience expect from this year’s ‘IMBOKODO 6th annual’? “First, we have meticulously partnered with exceptional organizations and speakers to ensure that this instalment surpasses all expectations and leaves a lasting impact. Among our esteemed partners is the renowned BMW Nelson Mandela Bay, graciously providing the event's stunning venue, while support from sponsors like MBDA and ABSA further elevates the experience”.
“The audience should prepare to be captivated by a lineup of extraordinary speakers who have served as powerful motivators for women in their respective fields. Dr. Kolosa Madikizela, Tshiwela Mhlantla, and Nomazibulo Tshanga are just a few of the remarkable women who will share their stories of triumph and success, inspiring others to break barriers and reach new heights”.
“As an added treat, the audience can look forward to a sensational performance by the talented local songbird, Siki Jo-An, whose soul-stirring vocals will undoubtedly leave a lasting impression”.
“Moreover, in a commitment to support and uplift local businesses, the event offers a unique exhibition opportunity for several SMEs in the city. Attendees will have the chance to explore and admire the diverse talents and products of these innovative entrepreneurs as they showcase their work during the event”.
Beyond her commitment to SG Comms, Sesethu devotes her attention to nurturing her family and cherishing strong bonds with friends. She also finds joy in attending various events, constantly seeking new opportunities for personal and professional growth.
Sesethu's journey in the Events, Media, and Communications space has been one of embracing unpredictability and novelty, cultivating a spirit of continuous learning and innovation. With SG Comms' purpose-driven approach and focus on meaningful relationships, Sesethu and her team continue to thrive, transforming brands and empowering businesses to reach their full potential. As they look to the future, their unwavering commitment to making a positive impact on society and elevating brands through purposeful connections remains steadfast.