The tourism industry is the most critical and economy driver of every town, province and country around the world. The industry and it’s offerings is what people always fall onto whenever they feel like a break from work pressure, feel disconnected with the daily lives, and sometimes feel ill from inside. It is mostly believed that traveling has some sense of healing, that sense of reconnecting with the world while relaxing and refreshing at the same time. With that being, in reality we all expect to find ourselves when traveling and touring the country and we deserve safe facilities with all necessary measures to safeguard us. PMP Germ Guard, a company from Durban exists exactly for such a cause, the intention of developing a tourism sector that is health-responsive and gives customers the assurance they would be safe wherever they travel.
The company was formed in 2020, by Ravi Naidoo who is the CEO and his wife Pam Naidoo, because other than anything else their concern was the health issues and visitor safety measures, especially with the Covid 19 virus that closed a lot of enterprises in the tourism sector. Their business was then built with people’s safety at the back of their minds while generating revenue.
We chat to Kagiso, from team PMP Germ Guard to hear more about the life post Covid as the organization, and more about how are they reviving consumer confidence and more, and this is his comment: In a post-Covid-19 world where social systems in the majority of countries were abrupt, leaving short- and long-term implications that are now difficult to assess, the tourism industry finds itself trying to adapt and recover former glory days. A new perspective on responsible tourism, which puts its focus on how tourists enjoy health-protected locations, may be worth examining in light of the pandemic's severity.
Looking at health and safety in tourism consumption could spur change and usher in a post-pandemic transformation because for tourism post-Covid-19, a reset on how people enjoy shared places is required. This emphasizes how crucial it is to make operational changes so that we can continue to host tourists in settings that promote health.
Tourism post Covid-19
The Covid-19 pandemic could be viewed not only as a wake-up call for the travel industry, but also an impetus for new, inventive, and creative business strategies. One can trace its contribution to the development of new business models, that will fundamentally determine the industry's chances of survival by changing it into a far more sustainable shape. In a PMP example, the effect of COVID-19 is seen as impacting how tourists view the products and services they receive, with the ideal expectations including basic hygienic precautions, sanitation, and sanitary measures to ensure tourists feel comfortable and secure.
Consequently, a travel pack that includes a sanitary lotion, surface spray, and carry-on hand wash liquid was developed in addition to visitor amenities. This includes reassuring travelers about what endeavors destinations have made to offer top-notch travel experiences, lessening stresses when choosing where to stay and what to do.
PMP Germ Guard is supporting the practice of "responsible tourism" in the tourist sector by encouraging hygienic measures for the protection of consumers and by assisting SMMEs develop a platform to leverage health and safety assurances to drive demand for their travel businesses. Since tourism is a consumer-focused industry, efforts to curb the virus' spread require mitigation strategies that demonstrate support for customers while introducing a fresh perspective on consumer motivation. In the service sector, PMP Germ Guard places an emphasis on taking measures that also protect the experience and comfort of the customers rather than just concentrating on the safety of frontline employees.
Consumer confidence
Gaining consumer confidence is crucial if the tourism industry is to be revived. The crucial paths to take are planning for disasters and resisting the urge to ignore future failures that have already occurred (Rivera, 2020). This generally suggests that the three segments—governments, market participants, and local communities—need to work together to provide a guarantee of consumer hygiene in the tourism industry. For consumers of tourism and hospitality products to be more motivated to practice general health and safety, health assurances and information sharing must be raised to a higher level.
The new tourism sector standards urge the use of hygienic measures to reduce travellers worries while choosing their chosen places, notably lodging facilities. The tourism business is the one that must adjust the fastest to the new norms of Practice post Covid-19 so see a smooth continuity of business in a world that still exhibits signs of the virus.
- Selling a three ON-THE-GO Protective Travel Pack: (Antibacterial Surface Spray, 70% Alcohol Sanitizer and Antibacterial liquid Hand Soap)
- 3 Product Guest Amenities: (Body Wash, Hand Lotion and Conditioning Shampoo)
- Sanitizing Hand Lotion.
This highlights how crucial it is to create a product that guarantees clients of the safety measures taken to enable safe travel for their comfort at any tourist facility or destination, simply because they walk carrying their protective Travel pack. Some people make more of an effort to follow the most basic health guidelines than others, especially in circumstances where there are many of people. The dissemination of health information is necessary so that others can take better care of themselves.
In order to provide safe tourist environments, PMP germ guard solutions are designed to support people's health concerns in addition to assisting individuals in maintaining a safe distance from other people. PMP Germ Guard aspires to play a significant role in the tourist industry's increased contribution to health measures while applying consumer happiness initiatives in business operations through strategic collaborations and involvement with industry stakeholders. The sector is given PMP Germ Guard travel kits to achieve this purpose.
With that being said, all stakeholders in the industry must work together to make the industry sufficiently resilient to deal with the effects of the crisis hungover. This article proposes a resilience-based framework for the industry. Lockdown demonstrated how a divide may harm the tourism sector, and it is clear that all parties involved need to make strategic investments in working together.