Privacii, a multi-talented electronic music producer and artist from Mbabane, the vibrant capital of Eswatini, is making waves with his innovative sound. Infused with the essence of Afrofuturism, Privacii’s music is a masterful blend of traditional African instruments and cutting-edge electronic synthesizers, creating a rich auditory experience that resonates deeply with listeners. His distinctive fusion of these elements has carved out a unique niche in the music world, allowing him to evoke a wide range of emotions through his intricate compositions.
Over his career, Privacii has produced an array of well-crafted records under esteemed labels such as Maluku Records in Sweden, Midnight Ohmnia, and Organique Records in South Africa. His genre-defying work has established him as a leading figure in the electronic music scene. With over a decade of experience, both in the studio and producing for other artists, Privacii has proven his versatility and skill. His impressive resume includes headlining events and performing alongside music heavyweights like Shimza, Themba, Da Capo, Zakes Bantwini, and Grammy Award-winning DJ Black Coffee. As Privacii continues to push boundaries and innovate, his contributions to music remain a testament to his extraordinary talent and vision.
- Before we dive into your career, can you share who your favorite artist is and whether this artist serves as an inspiration for you? "Currently, my favorite artist is FKA MASH. His creations are phenomenal, and the quality of his music and production is impeccable. I definitely look up to him for inspiration."
- What are some of the challenges you’ve faced on your journey to where you are today? "I've encountered numerous challenges, particularly in overcoming my introverted nature. This industry requires networking and being around people, which was initially tough for me. However, as my career progresses, it's becoming easier because my music is gaining recognition globally without me having to be present all the time. Working late hours and the need to constantly network have also been significant challenges."
- Can you highlight some of the milestones in your music career so far? "One of my biggest highlights was having a song that gained significant attention in December, which is a remarkable achievement for an upcoming artist. My remix of "Something About You" really stood out and received praise from notable names. Another highlight has been the opportunity to travel through music, perform a mix on a house feed, and have my music played on the radio. Producing music every week has also been a blessing."
- When you’re not producing or deejaying, what do you do to unwind and stay grounded? "When I’m not immersed in music, I like to play Xbox, spend time with my family, or engage in graphic design, which is another passion of mine."
- Lastly, what is your motto? "My motto is simply "LIVE." Just that one word. Life can change in an instant, for better or worse, and navigating through those changes while in survival mode can be challenging. But amidst the chaos, it’s important to remember to just LIVE."