In a world driven by fast-paced living and convenience, it's easy to overlook the importance of our local farmers, self-sustainability, and food security. However, one woman is on a mission to change that mindset and bring attention back to the roots of agriculture and the value it holds for our nation. Meet Nadia Hanekom, the founder of Suikerbekkie Preserves, a South African brand that aims to support local farming communities while offering the highest quality products.
Nadia's journey began in the picturesque town of Hartbeespoort, where she spent her formative years on her grandfather's small farm. It was here that she developed a deep appreciation for the slow and mindful lifestyle that farming entails. Recognizing the need to escape the pressures of city life, Nadia's family embarked on an extraordinary adventure, traversing the diverse landscapes of South Africa in search of a place to call home. After an extensive journey, they stumbled upon the enchanting town of Albertina in the Hessequa region of the garden route.
Albertina, characterized by its heritage homes and welcoming community, proved to be the perfect place for Nadia to realize her dreams. It was here that she discovered her 100-year-old Dutch gable cottage, a historic gem that became the heart of her budding business. Inspired by the beauty of the surrounding fruit orchards in the Kamanassie mountain area, Nadia's vision for Suikerbekkie Preserves took shape.
Farming is a labor of love, requiring hard work, determination, and a profound passion for the environment and the land. Nadia firmly believes that our consumer-driven society must reconnect with the importance of the farmer, self-sustainability, and food security for our survival as a nation. South Africa possesses some of the most fertile land and abundant natural resources, yet many farmers struggle to make ends meet. To combat this, Nadia advocates for supporting local producers, buying directly from farmers, and cultivating a culture of growth.
About the business: Suikerbekkie Preserves officially launched one year ago, driven by the generosity and kindness of a farmer in the Kamanassie mountain area. Invited to pick figs and apples from one of the orchards, Nadia was inspired to create a brand that would shine a light on South African farming communities. Suikerbekkie, meaning "sugar mouth" in Afrikaans, represents the sweet flavors of the Cape and the joy that can be found in supporting local producers.
From the outset, Nadia was determined to craft the highest quality products, harkening back to the traditional methods used by our grandmothers. Free from artificial flavorants, colorants, and unnatural preservatives, Suikerbekkie Preserves ensures that each jar contains the true essence of the fruits used. Through advancements in canning technology, the brand has achieved an extended shelf life without compromising on taste or nutritional value.
What sets Suikerbekkie Preserves apart is not just the quality of their products but also their vibrant and youthful packaging. Nadia personally designs all the labels and marketing materials, infusing the brand with a sense of fun and excitement. In their colorful jars, Suikerbekkie jams beckon consumers to indulge in the delightful fruity flavors of the Cape.
To better understand the wants and needs of their customers, Nadia and her team engage in market research and product development through ad-hoc farmers markets and tastings at Delis. This direct interaction fosters a deep connection between Suikerbekkie Preserves and its loyal consumers, ensuring that their desires are heard and reflected in the brand's offerings.
Challenges and solutions: Of course, no journey is without its challenges. Setting up the Suikerbekkie Kitchen proved to be the first hurdle to overcome. Converting a century-old stable into a fully functioning, compliant kitchen required creativity and resourcefulness. However, as demand for their products grew, it became clear that expansion was on the horizon.
“Operating a business in South Africa comes with its own set of obstacles, such as loadshedding and rising fuel prices. To counter these challenges, we have installed a solar system, marking a significant milestone on their path to sustainability. By embracing renewable energy, the brand exemplifies its commitment to minimizing its ecological impact”, added Nadia.
Another hurdle for Nadia was the seasonal nature of fruit production, which required careful production planning and forecasting sales to meet demand. Particularly in the private label artisanal jam market, this was a new terrain for her. Despite these obstacles, the positive reaction to the Suikerbekkie brand has been a source of great joy and accomplishment for Nadia. Witnessing her dreams materialize has been an awe-inspiring experience, one that has fostered a profound love for the farming communities and the people who make South Africa their home.
Looking toward the future, Nadia envisions Suikerbekkie Preserves as more than just a brand. She hopes to inspire individuals to recognize the hidden possibilities and opportunities that exist within the country. Emphasizing the importance of small businesses in driving the economy, Nadia celebrates the entrepreneurial spirit that thrives within South African communities. In this interconnectedness, care for one another and a love for the nation can be found.
Beyond her commitment to Suikerbekkie Preserves, Nadia's passion for self-sustainability, composting, and gardening shines through. She finds great joy in growing food and preserving it for her family, exploring new avenues such as vinegar making and fermentation. And on weekends, she relishes the simple pleasures of taking her two Border collies to the beach, finding solace in the small things that make life truly worthwhile.
As Suikerbekkie Preserves continues to flourish, their expansion plans are set to reach new regions. Soon, the delightful flavors of the Cape will be enjoyed by those in Cape Town, Paarl, Stellenbosch, and Gauteng, spreading the message of supporting local businesses and celebrating the treasures of South Africa.
Among their range of products, Suikerbekkie offers a selection of delectable jams, each crafted with care and precision. From the spiced fig jam to the apricot jam, blueberry jam, sweet orange marmalade, honey, and lemon marmalade, and the classic strawberry jam, there's a flavor to suit every palate. Additionally, the brand has recently introduced a limited-edition Gooseberry jam, adding an exciting twist to their lineup.
By choosing Suikerbekkie Preserves, consumers not only savor the rich and authentic flavors of South African produce but also contribute to the well-being of local farming communities. Nadia Hanekom and her team are on a mission to preserve tradition, cultivate community, and remind us all of the significance of our agricultural heritage. Through their dedication, Suikerbekkie Preserves stands as a testament to the resilience, generosity, and undeniable beauty of South African farming.