Born and raised in Johannesburg and currently residing in Cape Town Somerset West, Nkateko Tshabalala's journey into entrepreneurship emerged from a background in corporate life, where she spent seven years in digital marketing before venturing into her candle business, Antares Co. Faced with the toxic environment and neglect of work culture in the corporate world, she decided to forge a different path, influenced by her father's entrepreneurial spirit. Her entrepreneurial journey officially began in December 2021, inspired by memories of crafting candles with her grandmother, providing solace and leading to self-discovery.
Despite the challenges of managing all aspects of the business, from conceptualizing Valentine's gifts to facilitating workshops, Nkateko finds fulfilment and fuel for her spirit in the autonomy and creativity that entrepreneurship provides. The venture blends her passion for candles and fragrances with the joy of building a community.
Antares Co was officially registered in 2022, although its inception dates to 2020-2021. The business specializes in environmentally friendly candles, using clean ingredients like 100% pure soy wax and coconut wax. Committed to reducing its environmental footprint, the company explores recyclable jars and minimizes resource usage. Antares Co offers personalized candles for individual customers, complete with custom messages and wrapping for gifting. The primary focus lies in catering to bulk orders for corporate clients, providing branded candles without the need for in-house production. Additionally, the company extends its product range to include room diffusers, linen sprays, Shea butter hand cream, and organic soaps, all designed to enhance a homely ambiance. The fragrances are carefully curated to promote relaxation, reduce anxiety, and contribute to an overall sense of well-being, aligning with the brand's commitment to a comprehensive solution for candle enthusiasts.
Reflecting on how the business has changed her life, Nkateko emphasizes the shift from corporate life to entrepreneurship, altering her perspective on success and control over her destiny. Revelling in the autonomy and freedom entrepreneurship provides, she contrasts it with the sometimes-rigid structures of corporate life. Overcoming fears, such as public speaking and social anxiety, became evident in her market interactions where she passionately shares her candle-making journey. Entrepreneurship has unveiled her fearless side, less dependent on external validation, especially from corporations with predefined formulas for success. What brings her peace at night is the assurance that she holds the reins, navigating the unpredictable waves of entrepreneurship. Despite uncertainties and uncontrollable aspects, the emotional security of having her own back ensures restful nights. Establishing boundaries, both in business and personal life, has become a skill, allowing her to consult in the corporate realm while maintaining a healthy balance and asserting her capabilities. The entrepreneurial journey has not just transformed her professional life but has empowered her to find tranquillity in the unpredictability of her own making.
Asked about her business challenges since inception, Nkateko acknowledges the constant challenges in entrepreneurship, testing resilience and belief in one's vision. From the capital challenge of buying quality materials to standing out in a saturated market, convincing customers, managing finances with inconsistent income, and adapting to the ever-evolving South African market, the struggles are unique to entrepreneurship in the country. Navigating these specific hurdles emphasizes that she is not just an entrepreneur; she's an entrepreneur facing the challenges of the current economy in South Africa.
Speaking about her business journey highlights, Nkateko finds true fulfilment in the real human connections - while making candles for well-known brands was rewarding, she believes that the true highlights lie in the connections and community she has built. Moving to Cape Town, witnessing heartfelt responses from a community of women appreciating her genuine personality through workshops and interactions was a revelation. Antares Co, named after the brightest star in Sagittarius, signifies her role as a 'light sharer.' Building a community resonating with her authenticity and positive spirit is the ultimate highlight. Connecting with people through the candle business has become a source of immense fulfilment, and she eagerly anticipates expanding this community, perhaps evolving into a cherished 'cult' of shared light and positivity.
Regarding unwinding and relaxation, Nkateko admits not having the concept in her life, feeling uneasy and sick at the idea of sitting idly. Constantly needing to be doing something, she engages in activities like cleaning, washing dishes, or mopping—even at 11 at night. While the idea of relaxation is foreign to her, she occasionally deliberately tries to unwind, whether by going to the beach, attempting painting, or engaging in solo dates and activities to keep busy.
In Nkateko's five-year vision, Antares Co blossoms into a thriving empire, seamlessly supplying numerous retailers with an extensive range of candles and related products. With over 50 dedicated individuals, including a robust marketing team, the business operates on a meticulously planned schedule, efficiently managing daily tasks and long-term strategies. Nkateko envisions occasionally stepping back, participating in photo shoots, and attending strategic meetings. The business not only generates substantial revenue but also maintains a genuine connection to its roots, providing access to nature and support to those in need. Despite potential financial success, Nkateko remains grounded, prioritizing work ethic and resilience. While the idea of generational wealth lingers, her seven-year-old sister, Nhlamulo, becomes the driving force behind the vision, symbolized by her presence in the company's logo, ensuring a legacy of compassion and dedication.