Meet Nadine Elie, a remarkable and talented creative who is taking the marketing and music industry by storm. Born and raised in Port Elizabeth, Nadine splits her time between Cape Town and Johannesburg as a marketing manager and digital content director for Arena Holdings. With a degree in Public Relations and a recent completion of an Integrated Project Management course at NMMU Business School, Nadine is a woman of many talents.
As a voiceover artist and visual announcement presenter, Nadine uses her unique skills to bring marketing campaigns to life. She also manages and develops marketing campaigns for brands. She utilizes digital research and analyzes data to identify and define audiences, keeping abreast of technological and digital advances related to marketing.
Nadine's ability to research and analyze market trends, competitor offerings, demographics, and other information affecting marketing strategies is unparalleled. She uses her findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy. She identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities. Nadine also initiates the process for approvals for all marketing campaigns and plans before they are implemented and weighs in on important decisions involving product advertising, packaging, media channels, and branding.
But Nadine's talents do not stop there. She is also a digital content director, curating ideas and conceptualizing them into accurate and tangible video and social media content brands. Recently, Nadine was asked to curate and conceptualize for clients such as Nedbank and The Sowetan Magazine.
We asked her how important is self-worth and personal mastery to you, and how does those help you to navigate through your industry?
“It is vital, because one's relevance within this space evolves and your value in trading before monetary value is your character and how relevant and flexible you are within a continuation of change, in my industry you are replaceable in a heartbeat. Self-worth helps navigate what spaces I collaborate with, don't compromise in and actually just say yes or no too so it is important. Mastery is always evolving so my responsibility is that I always intentionally upskill myself not only on a market scale but a micro and global scale”.
In the music industry, Nadine is a hot commodity. She conceptualizes, curates, and directs large live music performances for renowned artists such as Ntsika, The Soil, Ernie Smith, Samthing Soweto, Amanda Dambuza, and Olwethu Leshabane. Her expertise in music and marketing also led her to write her first book, titled The Artist - Off Stage.
The book focuses on issues such as the artist etiquette of a music artist, skill retention, brand permanence, music artist credibility, the financial profile of the music artist, brand affiliation, portfolio diversification, the music artist micro-team ecosystem, and the packaging of one's legacy.
Nadine's passion for outstanding work and creativity shines through her accomplishments. Her dedication to her craft and willingness to explore new and innovative ways to market brands and create outstanding music performances is truly inspiring. Nadine Elie is a force to be reckoned with, and we cannot wait to see what she accomplishes next.
Lastly, Nadine’s exceptional work and reputation in the music and marketing industry have led to her being booked for album releases from various music celebrities. Her expertise in digital and production curation for new and upcoming music has made her a sought-after professional in the industry.
There are also talks of a possible book launch in the works. Nadine's skills in brand curation have also caught the attention of exclusive brands, and she has been approached for digital directing, production conceptualizing, and curating in the B2B market. While she cannot disclose the brands she is working with for the Durban July brand curation, it is clear that Nadine's talents and abilities are in high demand.