The Proudly South African Local Wine Expo, held from the 26th to the 28th of July at the Prison Break Market, concluded with remarkable success. The event showcased a vibrant array of local winemakers and generated significant interest in locally produced wines.
This year's expo, supported by South Africa’s leading SME bank, First National Bank, featured over 70% women winemakers, highlighting the exceptional contributions of female leaders in the industry. Their innovative and diverse offerings captivated attendees, demonstrating the depth and creativity present in the local wine scene.
A standout aspect of the event was the dedicated buying session, which allowed retailers, hoteliers, and restaurateurs to connect directly with winemakers and secure shelf space for local wines. This initiative proved highly effective, fostering valuable connections and boosting the representation of locally produced wines in retail outlets.
Proudly SA, known for its competitions, did not disappoint with the “Own Your Drink” competition. Attendees received sticker collection cards at the entrance and were asked to purchase any three bottles from the local winemakers for a chance to win local goodies.
The enthusiasm for the showcased wines was evident, with a notable number of brands selling out by the second day of the three-day expo. This strong demand underscores the growing consumer interest in high-quality, locally produced wines and the expanding market potential for these products. Gauteng Province MEC for Economic Development, Lebogang Maile, remarked, “This is an occasion for celebration and a testament that localization works when we as citizens join together and support local entrepreneurs and their businesses.”
The expo demonstrated a strong commitment to supporting and purchasing from local SMEs. By engaging with our local economy and consciously choosing locally made products and services, we help our emerging businesses expand, create jobs, and establish a stronger market presence. This, in turn, stimulates economic growth and alleviates some of the financial pressures on key contributors within our communities.
FNB Marketing Segment Head, Katlego Mahloane, spoke at the Local Wine Expo media briefing and said, “We need to uplift and support not only the local winemakers but local businesses in general. We must hold each other accountable to turn the tide of unemployment and poverty in our country.”
The Proudly SA Local Wine Expo offered a valuable market access opportunity for entrepreneurs in the retail chain of the wine sector. Various food vendors participated, including Corner Dladla Pizzeria, 2Selai, Sumting Fresh, and Sihle’s Brew, all of whom showcased and sold their products at the event. The expo also featured the Ledikana brand, which sold wine carrier bags, Mokka chocolates and confectionery, and Nutrintha, offering a diverse selection of nuts.
South African Wine Industry Snapshot
South Africa is renowned for its diverse wine industry, contributing significantly to the global wine market. As of 2023, South Africa ranks as the 9th largest wine producer in the world, with approximately 1.3 billion litres produced annually. The industry has seen continued growth, with wine exports reaching over 400 million litres in recent years. South Africa is recognized for its unique terroirs and has been acclaimed internationally for its Chenin Blanc, Pinotage, and other varietals.
"The Proudly SA Local Wine Expo has been a tremendous success, exceeding our expectations," said Eustace Mashimbye, Proudly SA CEO. "The presence of so many talented women winemakers and the enthusiastic response from both attendees and retailers highlights the strength and promise of our local wine industry."
The expo provided a unique platform for wine lovers, industry professionals, and retailers to explore the richness of local wine offerings and engage with the passionate individuals behind them. With such a strong showing and positive feedback, the future of local wines looks brighter than ever.