Born in Durban, Kwazulu Natal and decided to move to the city of Johannesburg due to his full-time daily employment, Sihle Cyprian Majola is the founder of Hush Clothing, a streetwear brand that is strongly creating it’s mark in the South African market. “I grew up in a loving home with both parents and six siblings, four brothers and two sisters. Growing up I didn't have everything I wanted but everything I needed. I'm still grateful for what my parents have done for us, a house over our heads, clothes on our back, never went to bed on an empty stomach and they afforded us a chance to get education”, said Sihle. We then had a chat with about his business establishment and more.
Please share when did you commence with HUSH CLOTHING ZA and what inspired you to go for it? “Hush clothing started in 2020 when the whole world was engulfed by a dark cloud of the pandemic. Many, if not most young people lost their jobs during this time and the common outcry from most testimonies was "where will my next salary come from". It dawned on me also, that I am only depending on my salary, from then I knew I had to do something. It hit me that I've always loved branded clothes, so I thought if I could wear branded labels of people I don't even know, how about I start my own brand, and right there Hush clothing was born”.
Challenges you faced when trying to get HCZA off the ground and how did you tackle those? And what makes your brand stand out “My biggest challenge was start-up capital. I didn't have any extra cash I could use to start. But nonetheless, I started with just 2 sweaters. I posted them on my personal social media accounts and the response was enormous, in such a way that that people started placing orders immediately, that was a highlight for me and it gave me the urge to carry on. From there onwards I never looked back. Hush Clothing is a registered business today, from just 2 sweaters. I’m glad I took that leap of faith and told myself from the onset that “Hush” will be a legitimate business, not just a side hustle. Hush clothing stands out the most because of the beautiful and unique logo it has. Hush clothing’s name, logo and slogan compliments each other so well that I'm actually spoilt for choice as to how to present it to my customers. Also, it is a versatile brand - capable to compete with any brand and on any platform”.
Is HUSH CLOTHING ZA available in any retail stores yet? “Currently Hush clothing is not available on any retail stores. However, I aspire to open Hush’s very own physical store and that will give me an opportunity to give back to the community by creating employment for the youth of South Africa”.
Lastly, when not busy pushing HCZA, what do you do to unwind? “Unfortunately, I hardly have time to really unwind. If I'm not doing my 12-hour shift 4days a cycle, I’m busy @hush_clothing_za - either doing deliveries, stocking up or at the printer shop. However, if I do get time in between I like to hang out with friends at the car washes or indulging on kasi foods…because I’m a foodie”.