Prince Masuku, a prominent figure in the South African music industry, has achieved notable success throughout his career. From collaborating with renowned artists like Zakwe & Duncan, who received nominations for the prestigious #SAMA21 awards, to the launch of the thriving Drip Footwear store in East London, Prince has left an indelible mark. As a visionary entrepreneur, Prince Masuku has taken another leap forward by establishing ITHONGO, a content creation space in the Eastern Cape under his esteemed company, Mazik Firm.
Under the Mazik Firm umbrella, Prince Masuku is now organizing an extraordinary event that aims to revolutionize the South African music industry. Known as iThongo, this content creation platform seeks to provide aspiring and emerging isiXhosa creatives with an unparalleled opportunity to collaborate and produce captivating content. Set against the picturesque backdrop of Kidd's Beach in the Eastern Cape, iThongo is scheduled to take place from June 26 to July 3, 2023, coinciding with both Youth Month and Mandela Month.
At its core, iThongo is a celebration of abaXhosa, showcasing the immense talent and innovation present within South African society. Throughout the week-long gathering, attendees will have the privilege of witnessing the convergence of gifted artists specializing in isiXhosa, Xhosa Trap, and SA Hip Hop. Prince Masuku, the driving force behind iThongo, expressed his delight at launching the event in Kidd's Beach, emphasizing the refreshing and serene environment that serves as the perfect catalyst for creative expression among the assembled artists. Notably, the event will also feature educational content to further empower the participating artists.
Prince Masuku's Mazik Firm, known for its commitment to nurturing South African talent, has meticulously curated iThongo. This content creation event will foster collaboration between established artists and emerging stars, enabling them to collectively produce music, videos, and other captivating content that pays homage to the rich cultural heritage of the Xhosa people and their invaluable contributions to South African music and society.
"We are thrilled to host iThongo in Kidd's Beach, a picturesque location that provides an idyllic setting for this unique and exhilarating event," shared Prince Masuku, CEO of Mazik Firm. "By intertwining Youth Month and Mandela Month, we honor the legacy of Nelson Mandela while celebrating the vibrancy and creativity of isiXhosa, Xhosa Trap, and SA Hip Hop."
During the iThongo experience, participants will gain exclusive access to cutting-edge recording and production facilities. Moreover, they will benefit from mentorship and guidance provided by revered producers, engineers, and artists within the industry. The result of this collaborative effort will be a remarkable array of music, videos, and other captivating content, which will be widely released and shared on various social media platforms. This extensive exposure will provide emerging artists with a global platform to showcase their extraordinary talents and connect with fans around the world.
Prince Masuku eagerly awaits the opportunity to collaborate with the finest artists within the isiXhosa, Xhosa Trap, and SA Hip Hop scenes. He is passionate about creating music and content that celebrates the rich culture, heritage, and future of the Xhosa people. Prince views iThongo as a once-in-a-lifetime occasion to bring together artists, producers, and fans from all corners of South Africa and beyond. Through this remarkable event, he aims to showcase the incredible talent and boundless creativity that defines the Xhosa people and their invaluable contributions to the music industry.