Pure Nature Lodge is a destination steeped in passion, dedication, and a rich family history, located in the Eastern Cape's serene landscape. It offers more than just a place to stay. Founded by Olaf Heidtke in 2015, this hidden gem on the edge of the Addo Elephant National Park has become a sanctuary for nature lovers and adventure seekers alike.
I had the pleasure of speaking with Samuel Beck, Olaf’s son, who shared the inspiring journey of how Pure Nature Lodge came to be. "Our story began in 2003 when my father purchased this breathtaking property. It was initially a holiday escape from the harsh German winters, a place where we could immerse ourselves in the beauty of the African wilderness," Samuel recounted.
The property, with its panoramic views of the Addo Elephant National Park, was a perfect retreat for the Heidtke family. However, Olaf had a bigger dream—to turn this paradise into a guest lodge where visitors could share in the magic of the area. After relocating to South Africa in 2015, Olaf set the wheels in motion to bring his vision to life. "The first house was designed and commissioned by my father, but we faced challenges with the initial building company. It was a tough start, but we didn’t give up. We found another company that helped us complete the lodge, and on October 1, 2015, Pure Nature Lodge officially opened its doors," Samuel said.
The journey was not without its hardships. A seven-year drought tested their resilience, and the challenges of 2020 further strained the business. Yet, the Heidtke family persevered, supported by donations from Germany and a loyal guest base. "We were fortunate to be featured on the German TV series 'Goodbye Deutschland,' which has about 4 million viewers. This exposure brought in many German guests—around 80% of our clientele. They feel at home here, not just because we speak their language, but because we understand their needs and can help them plan their adventures," Samuel explained.
Pure Nature Lodge is more than just a business; it’s a commitment to sustainability and community. Samuel’s mother, Marie Heidtke, plays a vital role in managing the lodge’s eco-friendly initiatives, from organic food to horseback rides and lessons. Guests are treated to a variety of activities, including tours of the Addo Elephant National Park, Township tours, and Scotia game drives. "The Township tour is especially popular because of its cultural diversity. It offers a unique glimpse into the vibrant local life," Samuel noted.
The Heidtke family’s contributions extend beyond hospitality. Through donations from their German supporters, Olaf actively contributes to the local community, supporting soup kitchens, orphanages, and other initiatives. "My father’s dedication to helping others is something we’re all proud of. It’s a way of giving back to the community that has welcomed us so warmly," Samuel shared.
Looking ahead, Pure Nature Lodge has exciting plans for expansion. "We’re working on new accommodations and enhancing the overall guest experience. There’s so much more we want to offer, and we’re eager to see what the future holds," Samuel said with enthusiasm.
From my perspective, it is clear that Pure Nature Lodge is more than just a place to stay; it's a testament to a family's commitment to showcasing South Africa's natural beauty to the world. Whether you're seeking adventure, relaxation, or a bit of both, Pure Nature Lodge is the ideal destination to experience the magic of Addo.