Marc Edwards, the Co-Founder and Joint CEO of Hanger 18 Investments, the new owners of Baywest Mall in Nelson Mandela Bay, delivered an inspiring and engaging talk at the recent Business Breakfast organized by BLC Attorneys at Beach Hotel. Attended by notable figures such as Nelson Mandela Bay mayor Gary van Niekerk and Glenda Perumal, Board Chairperson of the Mandela Bay Development Agency, the event highlighted Edwards’ extensive experience and innovative vision for Baywest Mall.
His journey in property investment began with his co-founding of Tower Property Fund Ltd, South Africa’s first real estate investment trust, which listed on the Johannesburg Stock Exchange in 2013. His extensive portfolio includes ownership of five shopping centres across the country, such as Hemingways in East London, Forest Hill City, Sunny Park Shopping Center, and now, Baywest Mall.
Edwards expressed his excitement about taking over Baywest Mall, emphasizing its potential as the heart of Nelson Mandela Bay. "We are joined at the hip with the community," he stated, underscoring his commitment to making the mall a hub of engagement and development for local residents.
His approach is community-centric, aiming to enhance the mall's appeal by focusing on entertainment and mixed-use facilities. He emphasized the importance of creating significant attractions to draw in visitors, including entertainment options, medical suites, educational facilities, and other ancillary services.
Sharing his personal journey, Edwards recounted his upbringing in Cape Town, his diverse career path from sports coaching in Edinburgh to property finance in London, and eventually his return to South Africa. His unique experiences have shaped his business philosophy, emphasizing empathy, integrity, and community engagement.
A notable aspect of Edwards' career is his involvement with NGOs, particularly the Ubuntu Football Trust. This organization, co-founded by Edwards, focuses on using sports to drive educational and social development. Remarkably, Hangar 18 Investments is structured to include significant ownership by Ubuntu Football Trust, ensuring that 25% of the company's equity benefits the trust’s children.
Edwards candidly addressed the challenges faced by Baywest Mall, particularly its 17% vacancy rate. He outlined plans to revitalize the mall by enhancing tenant relationships, improving communication, and ensuring a customer-friendly environment. Initiatives such as free parking for pensioners are part of his strategy to attract and retain shoppers.
His hands-on management style is geared towards fostering strong, empathetic relationships with tenants, ensuring that the mall not only survives but thrives. He recognizes the importance of adaptability in the retail sector, aiming to create a shopping experience that is both convenient and enjoyable for customers.
Marc Edwards’ vision for Baywest Mall is rooted in a deep understanding of the property market and a genuine commitment to community development. By leveraging his extensive experience and innovative approach, he aims to transform Baywest Mall into a vibrant centre that meets the needs of Nelson Mandela Bay’s diverse population.
His speech concluded with a call to action for the community and stakeholders to collaborate in realizing this vision. "We are very privileged to be part of this journey," he said, inviting ideas and feedback to ensure that Baywest Mall becomes a cornerstone of the city’s growth and prosperity.
Edwards’ leadership promises a new era for Baywest Mall, characterized by strategic growth, community engagement, and a steadfast commitment to social responsibility. As he embarks on this new chapter, the future of Baywest Mall looks bright, with exciting developments on the horizon.
Connect with Baywest Mall here: https://www.baywestmall.co.za/