It is no secret that children love to mimic the things their parents do, and for little girls, this often means playing with makeup. However, as parents, we want to make sure that our kids are using safe and gentle products that won't harm their delicate skin. This is where Cassie Kids comes in - a range of hypoallergenic, cruelty-free, mineral-based makeup specifically designed for kids aged 4-9.
Founded in 2021 by Stacey Fraser, Cassie Kids was inspired by her daughter Cassidy, who loved wearing makeup from a young age. Stacey saw the need for a makeup range that was safe for kids to use and also fun and age-appropriate. Thus, Cassie Kids was born, with the mission of providing non-toxic makeup products that parents can feel good about giving to their kids.
Of course, starting a new business is never easy, and Cassie Kids faced its fair share of challenges. One of the biggest hurdles was finding suppliers for raw ingredients that were not tested on animals and were sourced from South Africa. Additionally, the team had to find the right packaging for their products, which was not always easy to source. However, through determination and persistence, they were able to find the right suppliers for both ingredients and packaging.
Despite the challenges, Cassie Kids has already achieved some notable milestones. The brand has been well-received by consumers and is now stocked by a number of retailers, including Faithful to Nature. Cassie Kids was also part of the South African delegation with the Cosmetic Export Council of South Africa (CECOSA), where the brand was showcased in London and received positive feedback from international audiences. Looking ahead, the team is exploring ways to expand into the export market and continue growing the brand.
When not working on Cassie Kids, Stacey and her family enjoy spending time together and involve their children in the business. The brand is truly a family affair, with everyone pitching in to help out at markets and shows. For Stacey, building Cassie Kids has become a way of life, and she takes great pride in the fact that her brand is the only producer of non-toxic, cruelty-free makeup for kids in South Africa.
Cassie Kids is a brand that offers parents a safe and fun way for their kids to play with makeup. With its commitment to non-toxic ingredients and cruelty-free practices, Cassie Kids is a brand that parents can trust. And with its expanding reach and growing popularity, it is clear that Cassie Kids is a brand that is here to stay.