“Azi Dladla talking Digital Camagu and his new offering “My Year”.

Gqeberha talent.

Xola Speelman , February 28, 2022

xola@konvenientmag.co.za

Gqeberha Hip Hop star and videographer AziSA real name Azi Dlala, has recently released new visuals of his well received and loved single named “MY YEAR”, a slow tempo feel good song with self motivation lyrics about speaking things into existence, very relevant to every hustler out there, and the visuals which Azi himself directed are stunning, giving the Gqeberha well-known Stanley Street in Richmond Hill a world class look and feel. On the song Azi featured a very talented upcoming female musician AV Raincandy who has been recognized and well spoken of by most artists who have heard her music and some have worked with her. The song “MY YEAR” is taken from an album that was due for release in July 2021 named WRITURN, an album he decided not to release as audio, instead the album is is released as visuals, now that’s what we can all agree that this musician is not about following trends and the normal ways of doing things but he is ready to penetrate the national music industry in his own different way while he is comfortably growing his brand.

In 2021, Azi and September - a fellow creative and event organizer began a hip hop movement called Digital Camagu hosted at Brighton Bistro, an event that introduces Hip Hop to more than it’s limited audience but to the entire creatives industry, including the community. The event collaborates with local venues like restaurants and designers from fashion to street wear, to make sure each industry is introduced to the other through the sessions they host monthly. This event has already pulled old school rappers interest as they are also accommodated in it to bring their experience and raps, while being introduced to the new sound and new talent in the Hip Hop space. The Digital Camagu event promises to be going big this year as they have the sponsors to take the event forward, the next event dates with be shared on their events social platforms so make sure to follow @digitalcamagu on all your social platforms.

We asked Azi if moving to bigger cities like JHB makes sense to him as an artist who is doing well at home, and he replied by saying YES and NO. His YES was because of the relationships he has strongly built with great artists in JHB that could potentially add value to the value he has already, also the fact that a move to bigger cities could assist him to be a great link between EC artists and Jozi, as he could easily plug any musician from EC to great opportunities he could be part of in Jozi. And yes, his talent only - matches the standard to go big or go home. His NO was based on thinking about the importance of being around his family where could easily spend time with his kid whenever time allows, and the fact that his music is booming and puts bread on the table while still at Gqeberha makes him think less of leaving EC.

As an artist the man also loves to build other artists brands through assisting them with visuals for their music. Recently, we saw the well-known Big Xhosa also known as SOS dropping hot freestyle in a studio that seems like it’s at The Sway’s show in America, and others almost believed it and congratulates whoever created that background in Big Xhosa’s freestyle to look that convincing, and the talent behind that videoshopping is the only and only Azi SA.

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