Butterworth, Eastern Cape - This week, Alter Kay, whose real name is Kwazi Titi, dropped his latest single, 49 Love, a track that combines his deep love for his roots with his vision of a more united future. The song is not only a musical offering but a heartfelt tribute to his hometown of Butterworth in the Eastern Cape. With area code 4960, Butterworth holds a special place in Alter Kay’s heart, and he hopes 49 Love will resonate with those from his community, reminding them of their shared bond and the strength that love can bring.
Alter Kay, also known by his clan names uGcwanini, uNgoma, and uMiya, believes strongly in music’s power to bring people together. “If this song brings unity amongst them in the name of love, then I’m happy,” he says. With 49 Love, Alter Kay is creating more than just a melody; he’s crafting a message. It’s a message of togetherness, urging people to shift their mindset, as he believes this is the first step in breaking barriers and building a brighter, more supportive future.
In addition to his musical aspirations, Alter Kay has a clear vision for giving back. The single touches on his hope to improve living conditions in his community, particularly where housing conditions fall short. “It hurts to see houses with leaks whenever it rains. No one deserves to experience such things, especially kids,” he reflects. He shares his desire to contribute to local feeding schemes and uplift those who are struggling—a mission that aligns with the values he promotes in 49 Love.
As Alter Kay steps further into the spotlight, 49 Love serves as a powerful reminder of where he comes from and what he represents. For him, it’s about pursuing his dreams while staying connected to his roots, hoping to inspire others from Butterworth and beyond to embrace love, unity, and support for one another.