TOSH Detergents company is the brainchild of Lufuno Rasoesoe, who is also the company's Managing Director. Lufuno was born in Venda, Limpopo province, in a small town called Makwarela. She now lives in Pretoria, which has been her home since leaving home to further her studies.
"I was raised in a loving family, and I have always been passionate about how to achieve success and make an impact. I loved participating in Science Expo projects in my junior years, which led me to work on a community project teaching youngsters about the perils of HAIV/AIDS. I won 3rd runner up in the Young Community Builder of the Year competition with SABC and Take 5; acquiring T.V. coverage at school, computers for the high school and me as well as money to kickstart my tertiary education".
Please share when you commenced with Tosh Detergents and what inspired you to go for it? "TOSH Detergents was launched on the 5th March 2021. I love clean and fresh-smelling spaces. I even smell every product I encounter. What inspired me was that COVID-19 centered around hygiene and, secondly, the devastating rate at which people were losing their jobs. This was a wake-up call to say I can reignite hope in someone's life by creating employment for them. This encouraged me to build a brand that can scale up and have a positive impact on society".
Challenges you faced when you started and how did you tackle those? "One of the major challenges we faced was accumulating enough capital. This is what led to a delay in the launch. I quickly realized that if I wanted to bring life to my dream, I had to grovel no matter what. And I made a conscious decision to start selling something as a way of raising capital. I sold weight loss tea that had great commission and sales were booming from my side. I researched how much it would cost me to start up a website, buy packaging, raw materials, etc and with every profit I made, I would buy or pay what required the business to launch and essentially grow".
What make your Detergents stand out from those that are in the market already? "Our products are environmentally friendly, ultra-concentrated and efficacy. Meaning you use less and still acquire maximum results. They are locally produced and certified proudly South African. Our beautiful packaging was picked out with the consumer in mind, because we believe our customers deserve the absolute best that is also well packaged".
How have your products been received thus far, what is motivating you to keep pushing, and are there any other products you offer? "The products have been received very well. We are growing in numbers daily. We have managed to retain customers, and we have received lots of orders from customers that were referred to us by an existing customer and convinced to buy because of the amazing reviews."
"What motivates me is how much society has received us and keeps supporting us. Africa is ready to embrace its own, and this is a great encouragement to know that there are people right behind you who are cheering you on, supporting you, and spreading the word for you. We ought to keep pushing".
Lastly, share the buying process? "You can buy our products directly off of our website and you can also order via WhatsApp and Instagram". Our products are also available at SPAR Mall@55, Centurion. We have recently launched our first store in Venda, Shop 21 at Hubyeni Shopping Centre in Elim. Come straight to the store where you can get all our products at affordable prices".