Born, raised and still resides in the United States, Atlanta, Ga - Armond Wilbourn is the founder of Noble Honey Company, an enterprise that produces varieties of honey products. This young entrepreneur grew up on the Westside of Atlanta with his mother and younger siblings.
When did you commence with Noble Honey Co and what made you choose to go for this product? Also, what makes your honey different from other honey brands? “I began beekeeping in the year of 2014. While farming watermelon and raising 50 hens, I purchased two colonies to help with the pollination of my crops, and the rest is history. I instantly fell in love with honeybees and decided that’s all I wanted to do moving forward. Currently, we produce different varieties of honey such as Wildflower, Sourwood, and Orange Blossom. To give a brief description, Wildflower Honey is the nectar of many different flowers, Sourwood Honey is the nectar of the Sourwood tree found in the Southern United States, and Orange Blossom Honey is the nectar of citrus trees typically found in Florida. Most honey in the United States is adulterated in some way, but our honey is pure and raw. Meaning, that we don’t filter our honey, its only lightly strained to remove any large particles while still maintaining the integrity of our honey”.
In starting, what were your challenges and how did you overcome them? “Our challenges over the years have been the same challenges that many beekeepers/farmers face, which is the access to land and the access to capital. We’ve had to fund our business ourselves through the means of savings and family investments. Currently, we lease two acres of land in Palmetto,Ga, but we hope to soon overcome the lack of access to land and purchase a farm of our own”.
What other products do you offer under the Noble Honey Co umbrella? “Currently we offer many different products derived from honey and beeswax. Products such as Beeswax Lip Balm, Beeswax Candles, Ginger Lemonades made with Honey, and also a Hot Pepper infused Honey”.
Lastly, since you have commenced, please share the highlights of your business? “The highlight of our business would simply have to be to simply still be in business throughout this pandemic. We’ve witnessed so many different businesses close their doors during this pandemic, so we’re honored to still be thriving in spite of the hurdles this pandemic has created”.